r/adtech

General Information

As of February 8, 2024

Subreddit Name

r/adtech

Title

Digital Advertising Technology

Language

en

Public Description

Adtech is a portmanteau of "Advertising Technology". It covers a collection advertising related software and tools that brands and agencies use to strategize, set up and manage all digital advertising activities. The Adtech industry is made up primarily of Advertisers (demand) and Publishers (supply) - with countless companies in the middle taking a cut of the transaction through different business models.

Description

Advertising tech, Marketing tech, and all things having to do with digital advertising online.

Subscribers

3,796

Created

March 6, 2011

Type

public

Whitelist Status

all_ads

Flags

Restricted Submissions

Total Submissions

784

Total Comments

1,054

Earliest Submission

December 29, 2013

Earliest Comment

August 11, 2015

Metrics

Activity Over Time

totalSubmissions

totalComments

Submission Flags

score hidden

text submission

stickied

distinguished user

gilded

over 18

saved

locked

collapsed

quarantine

Comment Flags

gilded

locked

score hidden

distinguished user

collapsed

Submission Score Distribution

< 0

0

1-10

11-50

51-100

> 100

Comment Score Distribution

< 0

0

1-10

11-50

51-100

> 100

Title Length

0

1-100

101-500

501-1000

>1000

Submission Text Length

0

1-100

101-500

501-1000

>1000

Comments per Submission

< 0

0

1-10

11-50

51-100

> 100

Most Distinctive Words

2024

Year

2024

Total Words in Subreddit

45,132

Total Words in Reddit

119,924,722,855

Rank↕	Word↕	Occurrences in Subreddit ↕	Total Occurrences ↕	Rate in Subreddit (per 1M words) ↕	Rate in Reddit (per 1M words) ↕	Ratio (Sub Rate / Reddit Rate) ↕
#1	programmatic	84	15,788	1861.2	0.1	14137.62
#2	ctv	59	27,851	1307.3	0.2	5629.05
#3	adsense	47	37,295	1041.4	0.3	3348.66
#4	ssp	55	49,867	1218.6	0.4	2930.72
#5	advertiser	33	57,142	731.2	0.5	1534.56
#6	advertisers	59	143,414	1307.3	1.2	1093.16
#7	dsp	61	256,225	1351.6	2.1	632.60
#8	publisher	79	359,887	1750.4	3.0	583.29
#9	publishers	47	243,335	1041.4	2.0	513.24
#10	ad	430	6,181,494	9527.6	51.5	184.84
#11	workshop	34	651,733	753.3	5.4	138.62
#12	campaigns	43	933,307	952.8	7.8	122.42
#13	integration	35	798,479	775.5	6.7	116.47
#14	bid	36	833,043	797.7	6.9	114.83
#15	targeting	43	1,087,070	952.8	9.1	105.11
#16	advertising	97	2,617,477	2149.3	21.8	98.47
#17	ads	181	6,631,123	4010.5	55.3	72.53
#18	fraud	55	2,157,128	1218.6	18.0	67.75
#19	revenue	50	1,970,796	1107.9	16.4	67.41
#20	inventory	38	1,634,232	842.0	13.6	61.79
#21	platforms	49	2,658,625	1085.7	22.2	48.97
#22	marketing	65	4,043,152	1440.2	33.7	42.72
#23	solutions	35	2,445,292	775.5	20.4	38.03
#24	data	166	14,091,265	3678.1	117.5	31.30
#25	tech	95	8,970,144	2104.9	74.8	28.14
#26	industry	59	6,238,041	1307.3	52.0	25.13
#27	traffic	41	4,563,852	908.4	38.1	23.87
#28	platform	52	6,108,545	1152.2	50.9	22.62
#29	digital	38	4,694,173	842.0	39.1	21.51
#30	google	143	19,243,800	3168.5	160.5	19.75
#31	exchange	41	5,527,340	908.4	46.1	19.71
#32	demand	30	4,050,949	664.7	33.8	19.68
#33	tools	39	5,568,888	864.1	46.4	18.61
#34	companies	51	8,469,324	1130.0	70.6	16.00
#35	setup	32	5,472,596	709.0	45.6	15.54
#36	development	32	5,618,308	709.0	46.8	15.13
#37	tool	31	5,576,447	686.9	46.5	14.77
#38	mobile	41	7,883,408	908.4	65.7	13.82
#39	media	82	16,600,013	1816.9	138.4	13.13
#40	features	31	6,576,962	686.9	54.8	12.52
#41	campaign	31	6,714,096	686.9	56.0	12.27
#42	website	49	10,621,341	1085.7	88.6	12.26
#43	events	31	8,664,317	686.9	72.2	9.51
#44	network	32	10,062,951	709.0	83.9	8.45
#45	site	35	11,142,571	775.5	92.9	8.35
#46	company	63	20,674,314	1395.9	172.4	8.10
#47	product	34	11,166,091	753.3	93.1	8.09
#48	ai	121	39,792,949	2681.0	331.8	8.08
#49	business	50	17,489,283	1107.9	145.8	7.60
#50	direct	35	12,485,463	775.5	104.1	7.45

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